OK, so I’ve given you a start on what Day 2 has to offer. Basically, it takes the possibilities that you generated on Day 1 and analyses them in order to find out if they can be used to make you money. What the Challenge uses to do this is a fantastic piece of software called Market Samurai. They do offer you a 40 day free trial through the 30DC and it is well worth your trying it out. In a nutshell, Market Samurai is a tool which on the basic level can tell you which keywords are potential subjects for a money-making website. It offers much much more than this, suffice to say Day 2 only uses the analysis tool.
If you remember, in Day 2 (Part 1) I mentioned that we need to define what a market is and what a niche and a micro-niche is. I also explained that this is done using cold hard statistics. Where are these statistics from? Market Samurai? Well yes, but ultimately the stats come from Google. So how does the 30DC define these three terms?
A market is a group of people who are interested in a particular area of interest, which have money to spend on that particular area of interest and most importantly, are motivated to buy something.
Niche – Micro-niche
Drilling down to the next level, a niche (or nitch as the Americans call them) is simply a sub-set of a market. The 30DC uses the example of people being interested in Leica = market. Then the niche is people interested in Leica cameras and finally the micro-niche is Leica Digital Cameras.
OK, so far so wordy. I promised you numbers. The 30DC defines these terms by looking at the number of pages Google produces when a particular search is carried out. Using the 30DC example, the keywords would be ‘Leica’, ‘Leica camera’ and ‘Leica digital camera’. For a market, the number of pages returned would be in excess of one million (1,000,000). For a niche, we’d be looking at between 30,000 and 1,000,000. A micro-niche would return less than 30,000 pages. Please note that these are ‘phrase matched’ searches, that is the terms appear exactly as written on the pages which Google returns. So, in the 30DC example, ‘Leica digital camera’ appears as a phrase on a page, rather than separate words, ‘Leica’, ‘digital’ and ‘camera’ somewhere, in any order, on our page.
You can go to Google and do this analysis yourself. Type in Leica, just as it is and you’ll come up with many millions of competing pages. A market keyword then. Now type in Leica camera, without any speech marks and you’ll turn up another handful of millions of pages. Now put a ” at the front of the phrase Leica camera (“Leica camera or “Leica camera” – both mean the same) and see the number of pages drop to the small hundreds of thousands of pages. Finally take your phrase Leica digital camera and stick that in to Google. No quotes gives you almost 2 million pages. Now let’s add those quotes and Bingo! the number of results drops to around the 25,000 mark. There’s your micro-niche… well it’s a micro-niche based upon the number of competing pages. Because the 30DC team member who delivered this element of the training used Market Samurai to check the likely traffic for this keyword, it also fits under that criteria too. So as far as both Traffic and Competition are concerned we have our keyword. However this additional analysis is to come on Days 3 and 4.
So that’s the end of Day 2 Part 2. Soon, I will write up the other parts of Day 2 for you (intro to Market Samurai and some more definitions – theme keywords, category keywords and the distinction between broad- and phrase-matched keywords). If you can’t wait, why not head on over to the Thirty Day Challenge to sneak ahead of me!