Wow! This is surely the Daddy of all Self Help Books. Written in 1936 its message is as relevant and crystal clear today as it’s always been. If you rub someone up the wrong way, it is extremely unlikely that they will do anything to help you. Get on their right side, by understanding what drives them and what they like to do, and they’ll more than likely assist you in anyway that they can.

In essence what Carnegie teaches is that, when you are trying to influence someone, you should subordinate your personal interests to those of that person. I made this mistake once, when a customer of mine was talking about his favourite football team – one that I happen to dislike. Instead of keeping my big gob shut, I had to wade in saying that his team was a bunch of ne’er-do-wells and vagabonds. Result, I nearly lost my customer.

Ladies and Gentleman, I give you How To Win Friends And Influence People by Dale Carnegie.

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